Mark Yolton

As a seasoned professional (read: old guy with scars earned through experience), with a fancy title, working in a cool area, at an extraordinary company, I am asked for career advice by those in the early days of their business journey. Although I’m not really an expert, people figure I might have s…

You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed, primarily due to the fact that those websites tha…

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both stats according to a McCarthy Group report.) Long gone are the days of disingenuous and detached…

There is an age-old debate on the word ‘football’ – there is world football (or ‘soccer’ to us Americans) and American football.  To me, real football is played with shoulder pads and helmets, demonstrates a wide range of skills from running to catching to strength and toughness (with no…

How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people use an app only once after they have downloaded it, according to a study by Localytics. When apps first came out, we all rushed to download as many as we could…

When an online community comes to mind, most think in terms of engagement, conversations, culture and feedback.  And if you continue to think about it, more ideas come to mind, like: how can I be heard, how far reaching is the content, how does this affect my job or company? But is there more to it?…

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile device while on the go and 81% of users read email on their mobile – and all of us use some combination of the web, mobile, video, social media, computing pow…

Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among the top ten resolutions for 2014 are: stay fit and healthy, spend less and save more, learn something exciting, and spend more time with family. Good luck with that… We all start with goo…

It’s the holiday season, and ’tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donations, in creating a propensity to give,…